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About Stacy

Stacy A. Smith is the Firm Administrator and Director of Marketing & Client Relations at Carter Conboy. Stacy collaborates with the firm’s Executive Committee on the day-to-day operations of the firm and works directly with the firm’s managers and supervisors.

As the firm’s Director of Marketing & Client Relations, Stacy serves as a strategic advisor with respect to Carter Conboy’s marketing goals and initiatives, business development, community and media relations, communications and publications, website and social media, and client development and satisfaction.

Stacy is a member of the Marketing Practice Group of ALFA International and is a certified white belt in Legal Lean Sigma® and Project Management.

Qualifications

Affiliations

  • ALFA International, Marketing Practice Group
  • Legal Marketing Association (national); Metro New York Chapter; Strategies: The Journal of Legal Marketing, Editorial Board (past)
  • Association of Legal Administrators (national); Albany Chapter of the Association of Legal Administrators
  • Society for Human Resource Management

Education

  • Cornell University | Human Resource Management (2007)
  • Mildred Elley School | A.A.S. Paralegal Studies (1991)
  • Hudson Valley Community College | Independent Studies (1990)

Certifications

  • Legal Lean Sigma® and Project Management, White Belt (2017)

Advocacy & Involvement

Community & Civic

  • Leadership Tech Valley (2013); Steering Committee (2013-15)
  • Albany County Bar Association, Law Day Run, Team Leader (2007–Present)
  • American Cancer Society, Coaches v. Cancer Steering Committee (2010-12)
  • WERC (Women’s Employment & Resource Center), Steering Committee (2013)
  • Junior Achievement, Volunteer (2006-11)

Leadership

Publications

  • Co-Author: “What You Need to Know About Client Feedback Programs” Attorneys at Work: Ask the Experts, Daily Dispatch (September 1, 2015)
  • Co-Author: “Who Cares About Martindale Hubbell?” Attorneys at Work: Ask the Experts, Daily Dispatch (March 3, 2015)
  • Co-Author: “Does Social Media Really Work as a Marketing Tool?” Attorneys at Work: Ask the Experts, Daily Dispatch (January 8, 2015)
  • Co-Author: “Peer Squared: Look Keenly at Another’s Knowledge” Legal Marketing Association Strategies Magazine (September 1, 2014)
  • Co-Author: “Social Media in Legal Marketing – Friend or Foe?” Legal Marketing Association Strategies Magazine (July 1, 2014)
  • Co-Author: “What Does General Counsel Want from Me?” Legal Marketing Association Strategies Magazine (May 1, 2014)
  • Co-Author: “I Landed a Sales Opportunity, Now What?” Attorneys at Work: Ask the Experts, Daily Dispatch (April 15, 2014)
  • Co-Author: “Your Role in Law Firm Business Development: Are You Using Your CORE?” Legal Marketing Association Strategies Magazine (March 1, 2014)
  • Co-Author: “Four Steps to Success or Failure: What Marketing Metrics Are You Using?” Legal Marketing Association Strategies Magazine (January 1, 2014)
  • Co-Author: “Is 2014 Your Year to Be TRENDY?” Legal Marketing Association Strategies Magazine (November 1, 2013)
  • Co-Author: “When Potential Clients Ask About Your Fees” Attorneys at Work: Ask the Experts, Daily Dispatch (September 17, 2013)
  • Co-Author: “Want Maximum ROI? Know Your Marketing Prerequisites” Legal Marketing Association Strategies Magazine (September 1, 2013)
  • Co-Author: “Why Should a Lawyer Blog?” Attorneys at Work: Ask the Experts, Daily Dispatch (August 26, 2013)
  • Co-Author: “Beefing Up Your Lawyer Bio? What’s Appropriate?” Attorneys at Work: Ask the Experts, Daily Dispatch (July 22, 2013)
  • Co-Author: “Client-Driven Growth Revenue: Tips for Driving Performance and Revenue” Legal Marketing Association Strategies Magazine (July 1, 2013)
  • Co-Author: “Does a Small Law Firm Need to Have a Brand?” Attorneys at Work: Ask the Experts, Daily Dispatch (May 16, 2013)
  • Co-Author: “The Change Challenge for 20/20 Vision” Legal Marketing Association Strategies Magazine (May 1, 2013)
  • Co-Author: “Do Lawyers Still Need Business Cards?” Attorneys at Work: Ask the Experts, Daily Dispatch (April 18, 2013)
  • Author: “Movies, Marketing & Professional Development: Beat the Competition and Put the Odds in Your Favor” Legal Marketing Association Strategies Magazine (March/April 2013)