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Mackenzie C. Monaco Presents on the Reptile Theory

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Attorney Mackenzie C. Monaco recently participated in an interactive seminar which was presented by ALFA International, The Global Legal Network. Her session “Charming Snakes and Vanquishing Varmints: a Wild West Duel” was held in Palm Springs, California on March 4, 2016.

Ms. Monaco's seminar was based on an emerging strategy being used by the plaintiffs bar known as the Reptile Theory. The Reptile Theory involves the subconscious application of advanced neuroscientific techniques by plaintiff’s attorneys which involve speaking to and scaring the primitive part of a juror’s brain that focuses on safety and survival (similar to that of reptiles). By using this strategy, a plaintiff’s attorney is able to influence a juror’s decision-making process by affecting their instinct to protect their family and community from danger through their verdict.  Ms. Monaco’s seminar focused on defense strategies to the Reptile Theory, including strategies to apply during discovery, depositions, and a trial that defuse and/or counter the plaintiff’s attorney’s subconscious messaging and/or exposes the plaintiff’s attorney’s psychological manipulation to the court and jury.

Mackenzie C. Monaco is a Director  and Shareholder at Carter Conboy. She is a litigator representing individuals, businesses and professionals in the fields of personal and premises liability, professional liability, product liability, construction law, and environmental law. She has achieved successful results for her clients at the trial and appellate levels and has extensive experience in motion practice. Ms. Monaco is a cum laude graduate of St. Lawrence University and a summa cum laude graduate of Albany Law School. She is an appointed member of the Committee on Character and Fitness for the New York State Supreme Court for the Third Judicial District, is the Vice-President of the Capital District Trial Lawyers Association, and is a frequent speaker on topics related to the defense of civil litigation matters. She can be reached at mmonaco@carterconboy.com or 518.465.3484.

Carter Conboy is a Martindale-Hubbell AV® Preeminent™ peer rated full-service law firm committed to providing the highest quality legal representation to its clients. Founded in 1920, Carter Conboy has offices in Albany and Saratoga Springs, New York, serving clients throughout New York, Massachusetts, New Jersey and New Hampshire. For additional information about the firm, visit www.carterconboy.com or contact the firm’s Director of Marketing, Stacy A. Smith, at 518-810-0516 or ssmith@carterconboy.com.